A reward for their attention.
The player chooses to watch your video in exchange for an in-game reward — always shown 100% fullscreen. Attention given, not taken, and it shows in the results.
Chosen attention, not interrupted attention
Rewarded Video is the opt-in format: the player taps to watch your video in exchange for something they value — extra lives, in-game currency or a content unlock.
The ad is always shown 100% fullscreen, with sound on expected. Because the viewer made an active choice, completion rates are among the highest in digital advertising — and the experience is remembered as positive, not intrusive.
Perfect for
- Brand lift and message association
- App installs and registrations
- High-impact product launches
- Building a positive brand association
See where the format appears
The highlighted area shows how the format meets the audience in its natural environment.
From idea to live placement
Pick the reward moment
We place your video where players opt in — the moment their attention is most willing.
Deliver the creative
Send your video. We check it against the games and placements it will run in.
Players choose to watch
Your fullscreen video plays with sound on, and completion is reported per placement.
The specs, at a glance
Full details for every creative — images, headlines and tracking — live on the Ad Specs page.
| Element | Recommended | Maximum / notes |
|---|---|---|
| Screen | Always 100% fullscreen | No partial placements |
| Video length | 10–30 seconds | 6–30 seconds |
| Audio | Sound on expected | Must work with sound off |
| Aspect ratio | 16:9 or 9:16 | Mobile · iOS and Android |
Compare the In-Game formats
Go back to the overview, or look closer at the other ways into the game.
Let's build your first campaign
Step into the Great Native platform and see how friendly, transparent native advertising should feel.