In-Game Native · Banner in Game

Present through every session.

A static or animated banner that lives inside the game environment itself — on screen for the whole session, building familiarity with every play.

The format

Constant presence, without interruption

Banner in Game is placed inside the game environment itself — on HUD elements, environment surfaces or natural frames in the play. It never interrupts; it is simply there, session after session.

Because the banner stays visible while the player is immersed, it builds brand familiarity through repetition — an efficient always-on layer that supports your video campaigns across the funnel.

Perfect for

  • Always-on brand presence
  • Awareness and familiarity
  • Efficient reach across sessions
  • Supporting video in the mix
Placement example

See where the format appears

The highlighted area shows how the format meets the audience in its natural environment.

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In-game banner
How it works

From idea to live placement

1

Choose the placement

We match your banner to games and placements where it lives naturally inside the environment.

2

Deliver the creative

Static or animated — we check it against each game's specs.

3

Stay visible

Your banner is on screen through the session, with impressions and viewability reported per placement.

Quick reference

The specs, at a glance

Full details for every creative — images, headlines and tracking — live on the Ad Specs page.

ElementRecommendedMaximum / notes
CreativeStatic or animatedFollows each game's specs
VisibilityOn screen during playNever covers core gameplay
PlacementsHUD, environment and framesMatched per game
DevicesMobile games and appsiOS and Android
In-Game formats

Compare the In-Game formats

Go back to the overview, or look closer at the other ways into the game.

Let's build your first campaign

Step into the Great Native platform and see how friendly, transparent native advertising should feel.