Ad specifications
Build ads that blend right in.
Every Great Native widget is custom-designed for the publisher it lives on. Stick to these simple specs and your creatives will adapt beautifully across the entire network.
An Great Native ad is built from four things: a landing page, an image, a headline and a body text. The exact look changes per publisher — our widgets are designed to feel like part of each site.
Image
A great image is half the click
Do
- PNG or JPG, no larger than 200 KB
- Preferred pixel size: 1200 × 628
- Editorial and portrait-style images perform best
- Plenty of focal point — we crop per widget proportions
Avoid
- Embedded text inside the image
- Brand logos baked into the image
- Heavy filters, watermarks or borders
Headline
A headline that earns the click
Do
- Up to 90 characters including spaces
- We recommend ≤ 60 characters for best fit
- Norwegian widgets allow max 75 characters
- Write in the same language as the landing page
Avoid
- Periods at the end of headlines
- Special characters and ALL CAPS
- Misleading or click-bait phrasing
Body text
A short, honest tease
Do
- Up to 90 characters including spaces
- We recommend ≤ 80 characters for best fit
- Treat it as the second sentence to your headline
Avoid
- Repeating the headline word for word
- Promises the article doesn't deliver
- (Norwegian widgets: no body text is shown)
Links & tracking
Land readers in the right place
Do
- Provide a landing page in the campaign's language
- Standard URLs and third-party measurement tags
- HTTPS for all third-party tracking
Avoid
- Double-click links (blocked by Adblock)
- Mismatched language between ad and landing page
- Landing pages that aren't actual articles or content
Quick reference
The whole spec, at a glance
| Element | Recommended | Maximum |
|---|---|---|
| Image size | 1200 × 628 px | ≤ 200 KB · PNG/JPG |
| Headline | ≤ 60 characters | 90 characters (NO: 75) |
| Body text | ≤ 80 characters | 90 characters (NO: none) |
| Landing page | Same language as ad | HTTPS, no double-click |
Need help putting your first ad together?
Our native experts will review your article, suggest images and write headline variants — free, before you spend a euro.