Own the pause between levels.
A 100% fullscreen video in the natural break between levels or sessions. The player can skip after 5 seconds — so your message lands early, and your creative runs at least 6 seconds.
Full screen, at a natural break
Interstitial Video appears in the natural pause of play — between levels, sessions or rounds — as a 100% fullscreen takeover. Nothing else is on the screen.
The player can skip after 5 seconds. That is why the minimum length for your video or animated banner is 6 seconds — and why the first five matter most: put your brand and your hook up front.
Perfect for
- Campaigns with strong creative
- Broad reach in premium titles
- Time-sensitive offers and launches
- Frequency across a game session
See where the format appears
The highlighted area shows how the format meets the audience in its natural environment.
From idea to live placement
Choose the moment
We place your video at natural breaks in play, where a fullscreen message feels like part of the rhythm.
Deliver the creative
Video or animated banner, at least 6 seconds long, with your message front-loaded.
Play, skip or engage
You get full reporting on impressions, completions and skips per placement.
The specs, at a glance
Full details for every creative — images, headlines and tracking — live on the Ad Specs page.
| Element | Recommended | Maximum / notes |
|---|---|---|
| Screen | Always 100% fullscreen | No partial placements |
| Video length | 15–30 seconds | Minimum 6 s — skippable after 5 s |
| Skip behaviour | Message in the first 5 seconds | Player can skip after 5 s |
| Aspect ratio | 16:9 or 9:16 | Mobile · iOS and Android |
Compare the In-Game formats
Go back to the overview, or look closer at the other ways into the game.
Let's build your first campaign
Step into the Great Native platform and see how friendly, transparent native advertising should feel.