About Great Native

Advertising can be a force for good.

When advertisers tell honest stories and publishers earn fairly, readers get a better web. That's the whole idea behind Great Native.

Great Native started with a simple question: what would a native advertising platform look like if it was designed by the people who actually use it — marketers, publishers, and readers?

The answer turned out to be a brighter, calmer, more transparent product. One that launches campaigns in minutes, lets publishers stay in control of their inventory, and keeps quality at the center of every decision.

We're a small, focused team working with premium publishers and brands across Europe and the Americas. We answer our own emails.

Our values

Three things we won't compromise on

Reader-first

Great advertising respects the reader. Everything else flows from there.

Honest by default

Transparent pricing, transparent metrics, transparent intent — no surprises.

Long-term partners

We're in this for relationships measured in years, not quarters.

Team

Friendly humans behind the platform

AL

Alex Lindgren

Co-founder & CEO

MH

Mira Holm

Co-founder & CPO

JE

Jonas Eklund

Head of Engineering

SB

Sofia Berg

Head of Publisher Partnerships

Want to build the new web with us?

We're always happy to chat — whether you're an advertiser, a publisher, or just curious.